Popularity isn’t everything. Except…when it comes to websites. You want your website to rank high in Google so that more people can find it and find you and your wonderful books and stories.
There are three things your website needs in order to rank well: keywords, relevant content, freshness.
1. Keywords are how people search for things on the Internet. Go to Google’s Keyword tool here and type in the words you want to use for your site. You’ll be able to see how many searches are done for those words both globally and locally. You want words that rank high in searches.
2. Relevant content is content (writing, testimonials etc.) that persuades people to buy your book or stories or lecture packets. There’s also a way for images to rank if you use the alt code. If you want more information about that, just ask me and I’ll explain.
3. Freshness means you update regularly. Google uses automated ‘bots’ that crawl the Internet and outdated sites don’t rank well.
For more about how to make your website more noticeable, look for tutorials on Search Engine Optimization or SEO for short.