The spread latches on before you know it’s there…a moment of chocolate here….wrestling with the words versus wrestling with exercise…the dreaded Butt Widening is what the Inner Critic curses writers with when they won’t give up writing.
If you’re a determined writer, then ACT NOW!
You can stop Writer’s Butt before it gets worse with Butt-B-Gone. One application will have you jumping up to do the laundry, check the mail, chat on the phone and more!
So how is this relevant to writing?
Advertisers know how to grab your attention through commercials. They use the silly, the funny, stuff that makes you hungry or makes you desire/dream (for the house, the car, the vacation, the hot guy in the towel) or even stuff that makes you mad.
See this example for an attention grabber .
Ads that stick out in your mind are the ones that reached past all the daily noise and interested you enough to make you keep watching/listening/reading.
That’s what you have to do with writing. Cut through the daily noise, cut through the mundane, cut through the hundreds or thousands of unnecessary words.
How do you cut through?
Think like someone who writes ads. Don’t waste words-don’t use four hundred words when one sentence will tell the reader what’s going on.
Open with the unexpected. Open with trouble. Open with a question.
(Butt-B-Gone patent pending) 😉